Hasta La Ideas

“In New York, I was very hungry one day and somebody gave me a couple of cookies. I didn’t know that they had marijuana in them. I became very munchy. I walked into a pizza joint called Giordano and thought: Hey, people would think that this is an Italian brand name. Why not? So I put the napkin in my pocket, came back to Hong Kong and asked our graphics people to copy it.”

–Jimmy Lai, founder of Hong Kong-based retail giant Giordano, in an interview with Andrew Goldman published in today’s issue of The New York Times Magazine

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