Hasta La Ideas

“I’m particularly proud of [the New York Standard] because it’s an extraordinary example of what happens when the end-user of a building actually designs the building as well. Because of the way business works, there are developers who basically finish a building and turn it over to someone who’s going to operate it or sell it off. Take Condé Nast, for example. The building was developed by a different group of people and Condé Nast was brought in as a tenant at the end, but the building never reflected its goals and objectives. Unlike the Seagram building, which was built by a family. There are subtle little things. The logo type used for the elevator buttons are the same as the logo type for the corporation. It’s very hard to think of a newly built hotel where the operator of the hotel built the building.” -Hotelier Andre Balazs

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