Hasta La Ideas

Snapchat — the app for sending people short, disappearing videos of your butt — is getting serious about media. The company just launched Snapchat Discover, which allows media orgs the chance to send “snaps” or “stories” to users.

“Snapchat Discover is a new way to explore Stories from different editorial teams,” the company explained in a blog post. “It’s the result of collaboration with world-class leaders in media to build a storytelling format that puts the narrative first.”

Publishers are obviously going to take advantage of this new tool because the kids love them some Snapchat. Those that have jumped aboard already include National Geographic, CNN, Vice, Yahoo, People, Daily Mail, Cosmo, Comedy Central and The Food Network.