Hasta La Ideas

Whether you use QR codes or not, its undeniable that mobile tagging has become an integrated part of the marketing landscape. Popping up in print advertising and corporate-sponsored event/experiences, there still seems to be a lot of confusion about the application and usage of mobile tagging in delivering a more comprehensive marketing and retail message. PSFK just released a great “Future Of” report exploring some key trends in the field and interviews with experts an innovators in the field. Worth a look for those who work in development.

(more…)