Product Design ‘Ceilings’ and a Mobile, Predictive Trash Can
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Two years ago a popular article implied the iPhone had hit the design ceiling; the author claimed the form was so minimal there was no place left for an industrial designer to go. Similarly, Nike CEO Mark Parker, whom we interviewed several months ago, recounted the story of an airplane seatmate discovering he was a sneaker designer and asking him “What more can you do with shoes that hasn’t already been done?”
The ID-savvy among us can dismiss those assumptions as naive. But are there products out there that have hit their design ceiling, at least in terms of functionality? If I had to pick one, prior to seeing the video below, I might have said the wastebasket; it’s just a receptacle that sits there, not much room for improvement. Then I saw this thing:
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