Hasta La Ideas

In the rigidly traditional and often concretely gendered watch industry, an all-gender timepiece for Pride—that is more than an existing model with a rainbow flag strap—comes as a breath of fresh air. This year, Detroit’s Shinola introduces their Pride Detrola 43mm, a dynamic Quartz watch with a translucent case, mirrored dial and an exposed caseback that includes a subtle rainbow accent. To accompany the limited edition release, Shinola has pledged $120,000 to the Ruth Ellis Center (a Michigan-based support-service organization for LGBTQ+ youth and young adults of color) and SAGE (an advocacy organization for LGBTQ+ elders). And for those who do want a rainbow strap, one comes with the purchase, too.