Hasta La Ideas

To promote Dry The River’s debut album Shallow Bed, Foam has created 12 posters that act as listening points: hold the attached tin can up to your ear to hear a track from the record

The posters were created by Foam and Sony Music Creative: regular readers may remember the 3D posters they created for a previous Dry The River campaign.

In the new work, images of animals were created using wires from a battery powered music player. The end of the wire is attached to a tin can which you hold to your ear to hear one of 12 different tracks from the album.

Eight of the posters have been flyposted around the Brick Lane/Redchurch Sreet area of East London (see above) while another four are at the following indoor locations: Rough Trade East, Protein by DunneFrankowski, Idea Generation Gallery, Old Shoreditch Station.

More details of the outdoor locations wil be revealed on the band’s Twitter feed here.

This fllm explains more:

Credits
Creative Directors: Phil Clandillon and Steve Milbourne
Creatives: Keighley Allen and Sophie Yeoman
Producer: Simon Poon Tip
DoP: Greg Taylor