Hasta La Ideas

The African diaspora’s style magazine launches its second issue

Following a debut issue that was warmly received in the press and beyond in 2010, Pop’Africana, a publication “dedicated to delivering a rejuvenated image of Africans,” is rolling out its next edition with features on the likes of fashion designer Duro Olowu, chef Marcus Samuelsson and model Nina Keita. The New York City-based art and fashion glossy strives to break clichés that continue to corrupt thinking about the second-most populous continent.

Editorial director Oroma Elewa, who founded in 2008, is working hard to change popular thought cultural vehicle showing the vibrant contemporary side of the diaspora rarely seen or appreciated in the West.

Ikechukwu Onyewuenyi, the magazine’s Nigerian-born communications director (also a recent Cool Hunting contributor), explains it as “our opportunity to share the inclusive vision we have for Africa and Africans wherever they may be,” adding “a vision that we hope will continue to engage and inspire.”

The magazine is currently available in eight cities in five countries. Copies can be pre-ordered online, but only until 20 January 2011 for $15 each.