Hasta La Ideas

Smooth or crunchy? This eternal question, known to excite strong opinions in choosy moms, is rarely debated in art musems and galleries, but change is afoot—and just in time for New York’s Armory Arts Week. The peanut butter perfectionists at Peanut Butter & Co. are teaming with the National Peanut Board (March is its poster legume’s designated month) to launch the Nutropolitan Museum of Art, a pop-up art gallery devoted to the peanut butter and jelly sandwich. Lee Zalben, founder and president of Peanut Butter & Co., worked with food photographer Theresa Raffetto and food stylist Patty White to create 365 exciting new takes on the PB&J. A selection of the photos will be exhibited at the Nutropolitan, a three-day affair that opens to the public next Friday, March 4, at Openhouse Gallery in Manhattan. All proceeds from sales of the prints will be donated to the Food Bank For New York City. The city’s hub for integrated food poverty assistance should also clear plenty of shelf space for gourmet peanut butter, because everyone who pops into the gallery will receive a a free jar of Peanut Butter & Co. peanut butter (one per family) and a second jar will be donated to the Food Bank in their honor. PB&J nuts not in New York should check out the event’s soon-to-debut Tumblr here. And did we mention that a jar of PB & Co. Dark Chocolate Dreams—think peanut butter cup in a jar—can be yours for a few clicks and $6?
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