Hasta La Ideas

For one week only, you can get your very own piece of polar ice to keep in your freezer at home. Dutch artists Coralie Vogelaar and Teun Castelein have traveled to the Arctic circle to pick up a large piece of Greendlandic ice and shattered it into a thousand pieces for the world to share.

This weekend, MyPolarIce opened at Museum Square in Amsterdam and pieces of ice are being sold for 24.95 euros until December 6. Their goal: “To sell the pieces to people throughout the country that cherish and preserve it. To let the ice hibernate in the freezer compartment of their refrigerator for better times to come.”

Each piece comes inside a 9-inch transparent capsule inside an expanded polystyrene container (both designed and branded very nicely), which can keep the ice from melting for about three hours. “Come get your relic from the last ice age, come get your piece of history and bring the heated discussion home,” says their video.

While we commend MyPolarIce for their innovative global warming awareness campaign with a business-model twist, we’re not yet lining up (or making a reservation to book a piece of ice, as you can also do on their website). Our eyebrows are slightly raised at the smell of gimmick, because it has surely happened before.

via Pop-Up City

(more…)