Inspired by the Dandy, this ritzy hotel is nestled between Hyde Park and The Green Park

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Playful Flamboyance at London’s Mayfair Townhouse

Inspired by the Dandy, this ritzy hotel is nestled between Hyde Park and The Green Park

Katie Olsen

17 August 2023

Inspired by the Dandies of the late-18th and early-19th centuries but incorporating plenty of contemporary elements, London’s Mayfair Townhouse is a stylish, playful property comprising several Georgian townhouses located on Half Moon Street. Tucked between Hyde Park and The Green Park (and Buckingham Palace), the 172-room hotel feels cozy thanks to dim lighting and rich textiles. Upon entering, guests are greeted by Colombian artist Clarita Brinkerhoff’s Swarovski crystal peacock sculpture and a gold and marble desk at reception, signaling the property’s affection for a little flourish and decadence. 

Rooms are located above ground level, and the hallways—lined with floral surrealist artworks and lit by picture lights—can feel labyrinthian, but it only adds to the storybook charm. All the art in the hotel has been curated by Minda Dowling, who selected everything from portraits of an anthropomorphic fox to peacock murals and beyond. (The fox might be the hotel’s mascot, but this animal-friendly property allows small dogs to stay for no extra charge.)

Guest room options range from Cabin to Classic, Deluxe, Deluxe Garden Room and Executive, and while they are vastly different sizes, they all come with bathrobes and comfy slippers, bathroom products, coffee machines and kettles and complimentary snacks and drinks in the mini bar. Rich textures and jewel tones are everywhere, from curtains with fringed tie-backs to patterned carpets, parquetry, glossy nightstands and marbled bathrooms.

Visible from the front door, just past reception, The Dandy Bar is intended to be a venue where locals and guests spend time—and the space’s physical openness lends itself to this. The jewel of the property, the Art Deco-leaning bar features a mirrored ceiling, velvet and leather banquettes, fringed cushions and bold lighting galore. The menu contains snacks and larger meals, but the cocktails and service are the bar’s true highlights. 

The bar staff provide impeccable service with playfulness and humor, so the experience avoids feeling stuffy. The drinks are expertly made, with every detail taken into account. Guests might be sipping wine while they tap on their laptop, or having a lively group dinner, but it all works in harmony here—thanks to a playful flamboyance that permeates the whole hotel. 

Images courtesy of The Mayfair Townhouse