Hasta La Ideas

AMV BBDO turn the Paris street map into a giant bike wheel in a Tour de France-themed Eurostar ad asking ‘Can British Cycling Triomphe at L’Arc for a second time?’

The print ad takes a map of the streets around the Arc de Triomphe, where the Tour de France traditionally finishes, and tweaks it to resemble the rear wheel of a bike, asking whether the Brits will “Triomphe at L’Arc a second time?” in a reference to last year’s win by Bradley Wiggins.

How the streets look on Google Maps

It’s the latest in an impressive Eurostar campaign from the agency. Previous print ads have tied in with Wimbledon

Valentine’s Day

And Six Nations rugby

Creative team: Zac Ellis and Richard Littler

Tour de France illustrator: TBC

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The July issue of Creative Review is a type special, with features on the Hamilton Wood Type Museum, the new Whitney identity and the resurgence of type-only design. Plus the Logo Lounge Trend Report, how Ideas Foundation is encouraging diversity in advertising and more.