Hasta La Ideas

“Why should I correct my mistakes when all of the innovation exists in the mistake?” This kind of rebellious thinking makes Paula Scher’s work feel fresh yet instantly recognizable, evidenced best in her forthcoming book, 25 Years at the Public, A Love Story. The artist, designer and Pentagram partner has been developing the visual language for the non-profit theater group for more than two decades, from its wood type-inspired identity to more than 150 posters—many of which weren’t displayed outside the venue. This graphic-heavy tome chronicles her creative output and “love story” behind it all (firings, re-hirings and redesigns) for the in-depth history of this radical New York institution that’s as inspiring as the performances there.