Hasta La Ideas

A charming new animated ad for Linda McCartney Foods (produced by Passion Pictures) depicts the famous vegetarian as an illustrated character surrounded by a family of happy musical animals in a woodland setting, with music by Paul McCartney and voicover from Elvis Costello

The ad, written by Simon Aboud and directed by Jordan Bruner, is the first TV ad made for the Linda McCartney Foods brand for over 15 years and it looks to celebrate the late singer / photographer / animal lover’s life and values as well as promote a brand new range of chilled products that the brand has just launched.

Plus, the ad also acts as a teaser for Paul McCartney’s forthcoming album (produced by Mark Ronson) as the accompanying track, entitled Heart of the Country, is the first recording from said album to reach the ears of the public. Sharp-eared listeners might just recognise the voice of Elvis Costello providing the spoken word voiceover.

Credits
Writer, creative director Simon Aboud
Producer Lene Bausager

Production company Passion Pictures / Strange Beast NY
Director Jordan Bruner
Creative director Pete Candeland
Producer Angela Foster

CR in Print
The January issue of Creative Review is all about the Money – well, almost. What do you earn? Is everyone else getting more? Do you charge enough for your work? How much would it cost to set up on your own? Is there a better way of getting paid? These and many more questions are addressed in January’s CR.

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