Hasta La Ideas

Has it been 100 years already? Seems like just yesterday that silent films were all the rage (ignoring, of course, the silent film that’s currently all the rage). To celebrate their 100th anniversary, the film studio Paramount, who are quick to remind that they are the “only major studio still located in Hollywood,” will be rolling out a new logo today on Imax screens showing the latest Mission Impossible film, then branching out to all theaters, as well as future releases, on the 21st. Although not wildly different from the familiar mountain and stars layout, the logo, designed by Devastudios, features a shiny new “100 years” treatment. Here’s a nice recap of all the Paramount logos from the past century, and here’s the studio’s plan for running the new look:

Paramount will use the logo throughout its centennial year in 2012. Beginning in 2013, the wordingabout the 100th anniversary will be removed from the logo, with the rest of the design remaining in use.

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