Hasta La Ideas

Longtime authority on color and professional color standards Pantone announced the launch of PANTONEVIEW.COM, an online resource for everything color. “Catering to all color-conscious industries, PANTONEVIEW.com provides visual inspiration, direction and a global perspective on color from the world’s leading color experts so you can make more informed color decisions and perfect your color strategy.”

The platform offers analysis and reporting across six verticals, as well as news and live webcasted events with the experts.

COLOUR VIEW
This is where we apply our policy of colour orientation and analysis product sector by product sector—apparel, homewares, interior design, graphic design, branding, gardening, industrial design, automotives and food to name a few. Here is where we want to build the common language of colour that will take our community of subscribers beyond their own areas of expertise by linking them to what’s happening in parallel areas of design.

MATERIAL VIEW
To really understand colour, you have to understand the science of colour. We take you into the world of colour technology – the machines, the dyestuffs, the R&D that will change the way we choose and look at colour in the future.

WORLD VIEW
Regional and geographical color and trend reports. We look at this locally but we also try and put all our information together so that we can provide you with some global conclusions.

EXPERT VIEW
Strategic information and a long term look at the influences that will affect colour in tomorrow’s world. Everyone knows what is happening today and maybe in six months time, but how about in five years, ten years and even forty years time.

FUTURE VIEW
Strategic information and a long term look at the influences that will affect colour in tomorrow’s world. Everyone knows what is happening today and maybe in six months time, but how about in five years, ten years and even forty years time.

The subscription service “zeros in on the color zeitgeist and features comprehensive color direction, market validation and the psychology behind color trends.” For $24.95/mo. or $169.95/yr., “PANTONEVIEW.com includes forecasting and orientation where key color direction is mapped out six to 12 months ahead of the season, in addition to reporting and analysis as the season progresses, in order to provide color confirmation and any new color updates.”

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