OTOTO’s Giraffe-inspired measuring tape is the “height” of creativity!
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Giraffe necks and “height” of creativity may just be my weakest pun ever, but isn’t this giraffe-inspired measuring tape just adorable? Miss Meter, as it’s called, is an exotic animal from the savannas of Africa, with a unique neck that can elongate and contract. Designed, however, to be a fully functional measuring tape, Miss Meter cleverly integrates the tape-roll within its body, with a switch on the spine that allows you to lock the auto-retraction feature.
Another really clever detail lies in Miss Meter’s head, which sort of easily works as a hook too (seen on most tapes) to help hold the tape against a corner or edge of an object or surface to help you single-handedly measure better. When not in use, Miss Meter proudly sits on any tabletop with a certain majestic appeal, rather than being dumped in your tool-drawer like any other measuring tape. What next?? A Rhino that can sharpen your kitchen knives?!
Designers: Idan Noyberg and Gal Bulka for OTOTO
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