Hasta La Ideas

Love ’em or hate ’em, there’s no denying that Nooka has pioneered a design language unto itself. Founder Matthew Waldman and his team have successfully reinvigorated a familiar form factor with novel UI elements to essentially remix the wristwatch for the digital age and beyond. But if his latest venture seems like a radical departure, it’s worth noting that it’s not the first time he’s explored eco-conscious design: back in 2010, they unveiled a packaging design that can be reused as tupperware.

Indeed, Waldman cites Nooka’s experimental packaging—as well as their 2012 Dieline Award winner—in the Kickstarter pitch for his latest venture. We can only imagine that the concept behind his new product, Pothra (rhymes with Godzilla’s sometime nemesis), was a virtuous cycle of coffee-fueled ideation about what to with the coffee grounds. (There must be a joke about a watched pot never boiling, but your humble editor happens to be a bit overcaffeinated to focus on punning at the moment.)

It’s definitely food for thought (or rather, food waste for thought), though I’m curious as to whether there are other benefits or disadvantages to using coffee grounds They’re certainly a staple of household compost systems, but I imagine the resin precludes the possibility that the raw materials might be converted into fertilizer. Conversely, they note that they’re looking to use biodegradable resin, which raises questions about the lifespan of the product.

Detail – each Pothra is unique, depending on the roast of the beans

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