Hasta La Ideas

Seven illustrators including Malika Favre, Mads Berg and Jens Magnusson have created artworks inspired by the Canary Islands for a new online tourism campaign devised by Tenerife design studio 28ymedio and commissioned by the Canary Islands Tourist Board.

Each illustrator was asked to visit a different island and create artwork inspired by their trip. Malika Favre designed a beautiful series of geometric prints (top and below), depicting the local architecture and landscape in Fuerteventura:

Mads Berg visited El Hierro, the smallest Canary Island, and created artwork based on forest and coastal scenes:

Jens Magnusson took a trip to La Gomera (his illustrations feature local flora and fauna):

And Ekaterina Koroleva painted a series of watercolours inspired by her visit to Lanzarote:

Other contributors include Steve Simpson, who visited La Palma, Paula Bonet, who went to Gran Canaria and Ben Heine, who travelled to Tenerife. It’s a lovely set of illustrations, and a great way to highlight the region’s diverse scenery without using stock images of sun, sea and sand. To see the full set, go to onthedraw.travel.