Hasta La Ideas

LOCOG has unveiled the ticket design s for the 2012 Olympic and Paralympic Games. Designed by Futurebrand, the tickets incorporate Someone’s pictogram designs along with images of the venues

Each ticket features the relevant sport pictogram (see our story on the design of the pictograms here) with a specific colour scheme for each venue, as well as an image of the venue, to help spectators reach their destination. The tickets also incorporate a number of security measures –  a hologram, a barcode and the name of the booker. Supposedly, every ticket can be traced to the person who purchased it.

In this context, Someone’s pictograms actually work well and it’s interesting to see how the two styles – the silhouette version for high-visibility shown top left on the tickets and the ‘dynamic’ set – work together. The key information – date, time etc – is clear and easy to find and the use of the venue images and colour coding should help visitors navigate their way effectively (although a lot will depend on the wayfaring system). Interesting that the 2012 typeface has not been used for the information elements – not easy enough to read? (It was, as its designer Gareth Hague has pointed out on Twitter, meant for headline or ‘impact’ use not information graphics).

We’re starting to see more pieces of the Olympic jigsaw fall into place – will the final image confound or confirm expectations?

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