ODLCO Presents ‘Marketplace Posters’ by Jingyao Guo: Wonderful Where’s Waldo-esque Wall Art Offers a Window into Worldwide Markets

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We’re always happy to hear from Lisa Smith and Caroline Linder, founders of Chicago-based design concern Object Design League, a platform championing ‘small batch’ design products. Their latest project is a collaboration with Brooklyn-based illustrator Jingyao Guo: “Marketplace Posters” depict colorful scenes from open air marketplaces from around the world.

We love open air marketplaces because they mix economic and social transactions between people with a variety of purposes: business, leisure, tourism, and daily shopping. At the heart of every market is the energy of entrepreneurship. Vendors use makeshift tools and ingenious techniques to move their goods efficiently, while customers haggle with expert price negotiators to determine true market price. Many of these markets have been in operation for decades and directly reflect the cultural spirit of their locale.

As designers, we are interested in the way that all the minute details of an environment add up to create a rich and lively atmosphere. We wanted to produce a series of drawings that would represent this, and invite others in as observers.

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The series is launching on Kickstarter with three markets in Asia-Pacific region: Raohe Night Market in Taipei, Muara Kuin Floating Market in Indonesia, and Tokyo’s Tsukiji Fish Market (if the campaign is a success, they’ll expand to other continents). Given their axonometric perspective and infinitesimal level of detail, I couldn’t help but think of Li Han and Hu Yan’s equally beautiful A Little Bit of Beijing, though the latter work is more expressly concerned with inhabited architecture. The “Marketplace Posters” take a more anthropological perspective, portraying various individuals interacting with each other and their surroundings.

We had the chance to chat with Smith about the captivating artwork and how the project came about.

Core77: What was the inspiration for these posters?

Lisa Smith: Caroline and I traveled to Taiwan together in 2010, where we spent a lot of time at the night markets. The kernel for this idea developed then—we often reminisce about the special atmosphere of the night markets, and have always wanted to formulate a project based on our experiences.

The project started off with kids in mind. We like the “Where’s Waldo” feel of each scene, and wanted to encourage kids to appreciate observation as a way of “reading” an environment. As the drawings evolved, however, it was clear that they appealed to all age groups, so we aren’t being specific about who or where its for, and let the viewers decide.

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