Hasta La Ideas

The cycling movement is looking to blossom this spring with more cyclist-friendly initiatives than ever before, and NYC is increasingly an epicenter for large-scale policy and publicity programming. After a successful first year in the five-floor Chelsea space (former home of storied art organizations such as Dia and X-Initiative), Manhattan Media is pleased to bring the New Amsterdam Bicycle Show downtown to the Skylight Soho.

Images courtesy of NY Press

It’s all about the bike in New York City on the weekend of April 28 and 29 from 10 a.m. to 7 p.m. at Manhattan Media’s bike-tastic event, The 2012 New Amsterdam Bicycle Show: Benefiting Transportation Alternatives. In its second year, this event returns, bigger, better and “bikier” to Soho’s chic and bike-friendly venue, Skylight SoHo, in Manhattan. Just as New York City embraces bicycling, improving the urban landscape with hundreds of miles of bike lanes across the boroughs, this new consumer-focused bicycle show will again feature the many nuances of bicycling—from bikes for commuting to racing, transporting and pleasure rides.

Indeed, the scope of the show is far broader than that of your average bicycle event as a something-for-everyone extravaganza of anything and everything related to bikes. Unlike major U.S. tradeshows such as NAHBS or Interbike, ‘New Am’ caters to everyone who has ridden a bike—past, present or future—which is to say, everyone.

Thomas of Horse Cycles with Brad of Geekhouse

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