Hasta La Ideas

Asked to produce a brand identity guidelines manual for Norwich Cathedral, there was really only one route The Click Design Consultants could take…

The Click created Norwich Cathedral’s brand identity back in 2009. They have carried on working with the client since and were recently asked to create a brand guidelines manual for cathedral staff and suppliers.

The solution was staring them in the face – a ‘brand bible’ created to look like a real bible.

It looks like the consultancy had a huge amount of fun shoehorning as many religious references into the work as possible.

And fair play to the cathedral authorities for going along with what could have seemed a slightly sacrilegious gag.

One slight let down is that the book does not actually exist as a physical object – it was designed to be an online resource only. But in these times of tight budgets and environmental concerns, that makes sense.

See more from The Click here

CR for the iPad
Read in-depth features and analysis plus exclusive iPad-only content in the Creative Review iPad App. Longer, more in-depth features than we run on the blog, portfolios of great, full-screen images and hi-res video. If the blog is about news, comment and debate, the iPad is about inspiration, viewing and reading. As well as providing exclusive, iPad-only content, the app will also update with new content throughout each month. Try a free sample issue here

CR in Print
In our October print issue we have a major feature on the rise of Riso printing, celebrate the art of signwriting, examine the credentials of ‘Goodvertising’ and look back at the birth of D&AD. Rebecca Lynch reviews the Book of Books, a survey of 500 years of book design, Jeremy Leslie explains how the daily London 2012 magazine delivered all the news and stories of the Games and Michael Evamy explores website emblematic.com, offering “data-driven insights into logo design”. In addition to the issue this month, subscribers will receive a special 36-page supplement celebrating D&AD’s 50th with details of all those honoured with Lifetime Achievement awards plus pieces on this year’s Black Pencil and President’s Award-winners Derek Birdsall and Dan Wieden. And subscribers also receive Monograph which this month features Rian Hughes’ photographs of the unique lettering and illustration styles of British fairgrounds

Please note, CR now has a limited presence on the newsstand at WH Smith high street stores (although it can still be found in WH Smith travel branches at train stations and airports). If you cannot find a copy of CR in your town, your WH Smith store or a local independent newsagent can order it for you. You can search for your nearest stockist here. Alternatively, call us on 020 7970 4878 to buy a copy direct from us. Based outside the UK? Simply call +44(0)207 970 4878 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine.