Hasta La Ideas

This week’s round-up of the pick of the world’s latest advertising work to cross the CR threshold includes a charming animation for Radio France, some scary bikers in a cinema and Ikea’s creche for men

Mr Hyde director Mr Tix created this spot for Radio France outlinign its various offerings. Agency: Royalties.

From Forsman & Bodenfors in Sweden comes this effort for Ikea featuring a man with far too many appliances
Art Director: Silla Levin
Copywriter: Marcus Hägglöf, Rickard Hallberg
Production Company: Folke Film
Director: Tomas Mankovsky

Also from Ikea but this time in Australia comes Manland, a place for shoppers to park their grumbling (infantile?) other half while they browse Ikea in peace. Apologies if we’re a little late on this one (it was a temporary installation for Australian fathers’ day earlier this month) but we thought you’d like to see it anyway)

From Belgium, we have a stunt for Carlsberg in which a cinema was filled with scary bikers – except for just two empty seats. Would any couple be brave enought to take them up?
Agency: Duval Guillaume Modem
Creative directors: Geoffrey Hantson and Katrien Bottez
Creatives: Koenraad Lefever and Dries De Wilde.
Director: Cecilia Verheyden.

And BBH go headlong down the heritage route for British Airways in this nonetheless technically impressive production. (Former Marketing Week editor Stuart Smith has a sharp analysis of it here “If you’re going to do a nostalgic commercial, make sure it’s glamorous rather than merely portentous”)
Creative Director: Nick Gill
Creatives: Justin Moore and Hamish Pinnell
Director: Frederic Planchon

CR in Print

Thanks for reading the CR Blog but if you’re not also reading the magazine in print, you’re really missing out. Our October issue includes the story of Blackpool’s Comedy Carpet, a profile of Jake Barton whose studio is currently working on the 9/11 Memorial Museum, plus pieces on branding and the art world, guerilla advertising coming of age, Google’s Android logo, Ars Electronica, adland and the riots, and loads more.

And, if you subscribe to CR, you also receive our award-winning Monograph booklet every month for free.

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