Hasta La Ideas

Lots of great new advertising work to share with you this week. First up is this charming new spot for Mr Kipling from 101 in London, which celebrates the magic of Grandma’s cake tin…

The spot is the first part of a new marketing campaign for the cake brand, created by 101. Director: Laurent Bourdoiseau. Production company: P For Production.

Publicis Conseil in Paris is behind this new ad for Orange, which has a neat twist at the end. Director: Paul Hunter. Production company: Wanda Paris.

Doug Pray (of Art & Copy fame) directed this mini-documentary for Mars. The film is shot in the remote New Brunswick island Grand Manan, where Mars partnered with Hockey Canada to provide a heated mezzanine for the ice hockey rink to keep spectators warm as they cheer on their team. The docu tells the story of what the rink means to the town. Agency: BBDO Toronto. ECDs: Peter Ignazi, Carlos Moreno. ACDs: Jaimes Zentil, Craig McIntosh. Director: Doug Pray. Production company: Holiday Films, Toronto.

Target celebrates colour in this cheerful new spot from Wieden + Kennedy New York. ECDs: Susan Hoffman, Mark Fitzloff. Creative directors: Ben Hughes, Julia Leach. Creatives: Andrew Jasperson, Mathieu Zarbatany. Director: Filip Engstrom. Production company: Smuggler.

This simple new ad for Unicef from Droga5 reminds audiences of the latest run of the Tap Project, which encourages diners to pay $1 for tap water in participating restaurants, with all monies raised going towards providing safe drinking water to communities that need it most. The Tap Project takes place during Water Week, March 19-25, more info is here. Director: Brent Harris. Production company: Skunk.

We finish with another charity campaign, this time for the German Red Cross. Created by Jung von Matt in Hamburg, the campaign aims to draw attention to the importance of supporting street musicians, who are often homeless. The agency took a selection of 50 musicians online, where instead of standing in front of high street shops playing their instruments, they played on the homepages of online stores, with audiences encouraged to donate to their cause with a few clicks. More info on the campaign, and the musicians who took part in it, can be found on this microsite. Agency: Jung von Matt/Fleet, Hamburg. Creative directors: Doerte Spengler-Ahrens, Jan Rexhausen. Creatives: Eric van den Hoonaard, Andreas Hilbig. Film production: Markenfilm Crossing, Hamburg.

CR in Print

Thanks for visiting the CR website, but if you are not also reading CR in print you’re missing out. Our March issue is an illustration special with features on Clifford Richards, Pick Me Up, the relationship between illustrators and writers, the making of the cover of the New York Times Magazine and a powerful essay by Lawrence Zeegen calling on illustrators to become more engaged with the wider world and accusing the profession of withdrawing “from the big debates of our society to focus on the chit-chat and tittle-tattle of inner-sanctum nothingness”.

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