Hasta La Ideas

We’ve had lots of lovely ad campaigns sent into CR Towers lately, here’s some of our favourites. First up is a new website for Greenpeace, created by DDB Paris, which asks visitors to purchase a piece of the new Rainbow Warrior ship. The site allows visitors to explore all areas of the ship, and there are thousands of items for sale, everything from shower heads to zodiac boats. Shoppers will be rewarded with a certificate of purchase and their name will be added to a dedication wall on the real Rainbow Warrior, currently under construction in Germany. Visit the site here.

Tesch has created this website for Russian mobile broadband company Yota, which lets you design a tattoo, place it on your body via a webcam and then pass it on to someone you love via social media (Tesch’s love for CR is shown above – thanks Tesch!). The site was launched in time for Valentine’s Day last week but is also expected to be used to celebrate International Women’s Day in Russia on March 8, which apparently is a day when men “are expected to celebrate all the women in their life”. Make your own tattoo here.

Wieden + Kennedy Portland’s latest spot for Nike sees a series of athletes challenge each other to a ‘sport off’, with each athlete executing his or her best move. CDs: Ryan O’Rourke, Alberto Ponte; creatives: Dylan Lee, Stuart Brown; director: Jake Scott; production company: RSA.

DDB Sydney is behind this new spot for VW, which sweetly emphasises the car’s sounds. CDs: Steve Wakelam, Grant McAloon; director: Steve Rogers; production company: Revolver.

This French campaign, also from DDB Paris, appeared at the end of last year but slipped through our fingers so I thought I’d add it in here. Commissioned by the French Ministry of Health, the elaborate animated site uses an interactive story, set in Tokyo in 2040, to encourage kids to stop smoking. Visit the site here, and read the case study for the campaign here. ECD: Alexandre Hervé; creatives: Siavosh Zabeti, Alexander Kalchev; director: Koji Morimoto; interactive production company: Unit9.

Cossette in Toronto has created this amusing spot for Mankind, a Toronto-based grooming studio for men. CD: Daniel Vendramin; creatives: Greg Kouts, Anthony Atkinson; director: Patrick Sherman; production company: Suneeva, Toronto.

Sell! Sell! has created this ad campaign, including print ads and beer mats, for new alcoholic ginger beer, Hollows.

Aussies in London will empathise with this new short film from Partizan director Ariel Kleiman, which is titled Summertimes.

Finally, we end with a curious film from Blink Art directors Lernert and Sander for track Elektrotechnique by Dutch band De Jeugd Van Tegenwoordig. The film sees various domestic products and furniture reconfigured as sex machines… happy Monday everyone!