Nice to See: Zooka Bluetooth Speaker Sets New Standard for iPad Audio

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Portland, OR-based design studio New isn’t, um, new to the portable audio game: their portfolio includes work for the likes of Logitech and UltimateEars, among other high-profile clients. However, the “Zooka” bluetooth speaker marks Patrick Triato & co.’s first foray into the exciting (and, at times, lucrative) world of Kickstarted product design.

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The “Zooka” is specifically designed for the iPad, which dictates its size (it attaches to the tablet lengthwise) and shape: the ellipsoid tube or ‘bar’ of speaker has a slot where, again, it can be attached to an Apple device (viewed from the side, it looks like a slightly squished Pac-Man). The speakers themselves—a solid five times louder than the iPad’s tinny onboard drivers—are located on either end of the bar, which has an additional cutaway at dead center to accommodate a MacBook Pro without blocking the iSight camera.

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Instead of imitating Apple’s sleek aluminum aesthetic, New has wisely opted to use medical-grade silicone for “Zooka.” The soft-touch exterior offers both superior durability and ergonomics, while its minimalist, monochromatic form factor complements the glass+metal of the devices themselves.

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