Hasta La Ideas

Newspaper Club and cycling brand Vulpine have joined forces with some top illustrators and designers to create a promotional paper that doubles as a handy shoe-drying kit

The paper is a collaboration between Newspaper Club co-founder Terrett (who is also head of design at the Government Digital Service) and James Greig at Vulpine . Between them they recruited a host of illustrators and designers to contribute work around the theme of cycling in the rain.

The paper features contributions from the likes of Bloomberg Businessweek’s Richard Turley, Anthony Burrill, Carolyn Roberts of the Observer and Matt Jones from Google Creative Lab.

Spread by Rebecca J Kaye

Left-hand page by Ben Everitt, a creative at Wieden+Kennedy London.

Mike Howard

Images by Alex Parrott (l) and Jennifer Daniel

Spread by Jennifer Daniel

Spread by Richard Hooker

The paper will be available on Sunday at the Vulpine summer fete. “The idea is to give it to cycling shops and they can make them available – for free – when it’s raining,” Terrett says.

And when cyclists are done reading it, they can scrunch it up and use it to dry their shoes.

Back cover, with shoe-stuffing instructions

Or, as The Observer’s Carolyn Roberts suggests in this spread, they could keep their nice Vulpine paper, and use a mid-market tabloid instead

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The July issue of Creative Review is a type special, with features on the Hamilton Wood Type Museum, the new Whitney identity and the resurgence of type-only design. Plus the Logo Lounge Trend Report, how Ideas Foundation is encouraging diversity in advertising and more.