Hasta La Ideas

The magazine’s signature dandy as reimagined by, from left, Julie Hecht, Michael Clayton, Gary Amaro, and Dave Hoerlein

With his moncole at the ready and a butterfly his constant companion, Eustace Tilley has been The New Yorker‘s dapper mascot since founding art director Rea Irvin sketched him into being in 1925. The magazine recently invited readers to put their own twist on the discerning dandy in its fourth Eustace Tilley design contest. And this year’s competition came with a bookish bonus: the grand-prize winner’s design printed on a Strand Bookstore tote bag (an icon for an icon!) and a $1,000 Strand shopping spree. After sifting through roughly 600 entries, New Yorker art editor Françoise Mouly has selected a dozen winners, now featured in a slideshow on the magazine’s web site. The victorious Eustaces range from Seattle-based Dave Hoerlein‘s cartographic version (“A Dandy Map of New York”) to a Facebook-ready Tilley created by Nick McDowell of Mamaroneck, New York. Savannah-dwelling William Joca‘s “Cubist Tilley” was inspired by the work of Picasso (with a sprinkling of Ben-Day dots for good measure), while Pixo Hammer of Toronto channeled Joan Miro. As for the big winner, keep guessing (Grecian Eustace? Symbolic Eustace? Eustace through the years?). The champion and the tote bag will be revealed this spring.

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