Hasta La Ideas

Kudos to New York, which this week announced that it has embarked on the downright rare project of a magazine launch—and in the shelter category, no less. New York Design Hunting will debut in May, just in time for the International Contemporary Furniture Fair (May 19-22 in NYC), under the editorial leadership of New York design editor Wendy Goodman. The standalone magazine will feature her “aspirational and practical” approach to home design, according to a press release issued yesterday. Expect the annual publication to “combine features, service journalism, and comprehensive listings, and deliver the gorgeous photography and smart writing that readers expect from New York,” and possibly a clawfoot bathtub covered in golden glass tiles, if the prototype cover (pictured) is any indication. Why launch a home design title now? Believe it or not, ad pages in the home category climbed by double-digits in 2011. “There’s momentum that I haven’t seen in the past,” New York magazine publisher Larry Burstein told WWD earlier this week. “We are having a shelter moment.”

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