Hasta La Ideas

The latest Orange cinema spot from Fallon features Ray Winstone and Ben Drew, stars of the forthcoming movie remake of 70s cop drama The Sweeney, who find out just what happens if you let a mobile phone company get involved in a movie…

The spot sees Winstone and Drew burst into a pub, as only fictional policemen can, only to be confronted by some very strange behaviour from the punters. They quickly realise that the film has been infiltrated by the phone brand, and the familiar ‘Don’t let a mobile phone ruin your movie’ tagline then appears. The ad will appear in UK cinemas from Friday.

Credits:
Agency: Fallon
ECD: Sanitago Lucero
Creatives: Sam Hibbard, Dan Watts, Avril Furness, Milo Carter
Director: Guy Shelmerdine
Production company: Smuggler

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