‘New’ Ice Cream Packaging Technology is Not New, at All

BennJerry-Lead.jpg

Is the Huffington Post written and edited by teenagers? I was surprised to see, making the social media rounds, an article touting a “new” packaging technology for ice cream: Ben & Jerry’s Cores, which combine several flavors together in the same container, keeping each separate but contiguous. The unattributed writer breathlessly refers to it as “[a] new (mind-blowing/world peace-solving) concept,” wonders “What will Ben & Jerry’s think of next?” and states “we can’t believe no one has thought of this yet.”

(more…)

No Responses to “‘New’ Ice Cream Packaging Technology is Not New, at All”

Post a Comment