Hasta La Ideas

Zoom zoom. David Speranza will go from two wheels to four as he moves from Rodale’s Bicycling to Hearst’s Road & Track, where he has been named design director by editor-in-chief Larry Webster. Speranza will take over from departing design director Richard Baron and be responsible for all of the visuals across the car-obsessed brand’s platforms, including print, digital, and video. As design director at Bicycling since 2002, he helped the magazine broaden its readership beyond hard-core cyclists with a redesign and a snappy new logo. Speranza also produced photo shoots, oversaw photo research and editing, and art-directed its Mountain Bike quarterly. His previous experience includes roles at Elle, Golf for Women, and TV Guide. News of the appointment comes as Road & Track prepares for a road trip of its own (in a convoy of loaner Range Rovers, no doubt). This fall, the magazine will relocate its offices from Newport Beach, California to Ann Arbor, Michigan, where Hearst-owned Car and Driver is also based.

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