Hasta La Ideas

Intention-wise this is less of a manufacturing video and more of a commercial, but it still provides a good, if fleeting, look at the various processes required to make a sneaker.

New Balance’s US574 kicks are customizable via their website, and if you’re wondering why the turnaround is so fast for U.S. customers—just 4-8 business days, versus the weeks or months you’d wait for a NikeID product—it’s because New Balance does something unusual: They actually manufacture them in the United States. I know what you’re thinking—”What? There’s actually a company that forgot to close their U.S. factories and fire all the workers?” But for reasons unknown, New Balance keeps 1,200 New Englanders in jobs out of five different facilities.

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