Hasta La Ideas

BBH in London has released its latest spot for Audi. The ad celebrates the brand’s heritage of aerodynamic technology and engineering, which has been evident in its cars since its concept vehicles of the 1920s…

The spot takes the classic children’s story The Ugly Duckling as its theme, and opens in black-in-white with footage of one of pioneering Audi engineer Paul Jaray’s prototype car’s from the 1920s shown out on the roads. The ‘ugly duckling’ car featured in the ad was in fact created by modelmakers in just six weeks, using one of Jaray’s original 1920s drawings as a reference. As the ad progresses, we see the car metamorphose into a modern-day Audi A5.

The ad breaks on UK TV this weekend.

Credits:
Agency: BBH London
Creative directors: Nick Kidney, Kevin Stark
Creatives: Matt Doman, Ian Heartfield
Production company: Park Pictures
Director: Joachim Back

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