Hasta La Ideas

NB Studio has designed a tiny, credit card sized annual report for the British Heart Foundation. The booklet, entitled With You All The Way, takes travel as a central theme and contains stories of various journeys of BHF supporters. And at just 10 x 6cm, it fits neatly into a travel card wallet..

“Our supporters told us they wanted something shorter than the A5 booklet we produced last year,” explains Louise Kyme, design manager at the British Heart Foundation, “so when NB Studio suggested using a travel card holder it posed a fantastic challenge for us to boil down our achievements to their absolute essence.”

As well as the booklet, the annual review also exists online where stories are told via a Googlemap of the UK.

“Just about everyone carries a travel card wallet in their back pocket or handbag,” says NB’s Nick Finney, “and millions use Googlemaps to get around, so when we started thinking about the theme of travel and journeys, they seemed like a great fit.”

Copywriter Nick Asbury and photographer Roy Mehta were commissioned to create text and imagery for the booklet while NB Studio got to work on a series of graphics taking British road signage as a visual cue. NB Studio also created seven versions of an eight-page ‘wraparound’ leaflet that folds neatly round the main booklet so supporters can see at a glance what the BHF has done in their area.

The online concept of showing review stories via pinpoints on a Googlemap (screengrabs, above and below) was designed by NB Studio and built by agency Unified to take the journey theme digital and show the scope of the BHF’s activity across the UK.

bhf.org.uk