Hasta La Ideas

This is a truly heartwarming example of some unintended side effects of product design, and this is your must-see video of the week. In 2001, Apple designed an easy-to-use music player called the iPod. In 2007, the famed author and neurologist Oliver Sacks wrote Musicophilia, a book exploring the effects of music on the human brain. And on April 18th of this year, filmmaker Michael Rossato-Bennett is releasing Alive Inside, his documentary looking at what happens when you bring iPod Shuffles into a nursing home.

This is no frothy Six Flags commercial nor an advertisement for Apple. This is about how elderly people suffering from dementia, individuals who seem locked out of their own brains, can be contacted and connected with by playing back the music of their youth. We’ll say no more. Please watch.

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