Hasta La Ideas

Based on the usual bit of cursory investigation, Alexandre Chappel’s minimal online presence is a felicitous albeit frustrating complement to a video he’s posted: according to his now-defunct WordPress blog, he was an Industrial Design student at Oslo School of Architecture and Design as of 2011, at which point his “main passion is cars and everything that has something to do with them.”

Lately, however, it seems that he’s turned his attention to a more mundane object: the lowly pen. That, and motion graphics, as he ably demonstrates in the beautiful video below, entitled “Precious Lines.”

The HUD- (or Google Glass-) like information mapped onto the world offers a tantalizing taste of the grail of augmented reality largely because the simple vector schematics complement the close-cropped shots of machining to a tee. It’s all about the details: the fact that the text echoes the focal length of the shot at 0:55; the way the shaving at 1:45 looks like a line; and the text aligned with the drawer at 2:42 are all executed flawlessly.

Looks like Ian Schon has some competition.

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