Murphy Alexander's All-Zinc "Nifty Lift" Carrying Device
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Design theory is all fine and good, but one of the better things that will happen during an industrial design education is when schools connect with real companies that make real things. The company gets an opportunity to see what fresh minds would do with their product line-up, and design students get real-world feedback on creating something that’s actually doable.
Case in point: The annual Zinc Challenge sponsored by InterZinc, a Michigan-based company that unsurprisingly specializes in zinc—the fourth most commonly used metal worldwide, they’re quick to point out—and asks ID students to come up with product-based uses for the stuff. “Our challenge [is] a two part zinc casting design competition,” the company writes. “The first part based on knowledge, the second on practical design.”
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