Hasta La Ideas

Over the course of three posts, we will take a look at the highlights of the second edition of the Munich Creative Business Week (MCBW), which happened from February 16–24, 2013.

The R32, BMW’s first motorcycle

BMW Museum

BMW clay model

Our time in Munich kicked off with a guided tour through the BMW museum, led by designer Antonia Cecchetti, who passionately explained how the brand started making motorcycles and engines in 1917 and expanded throughout the years without loosing its identity. The first motorcycles used to be available in only in black with white stripes, followed by a color alternative of “white with black stripes.” Today, the brand (and its colors) have expanded enormously without compromising its signature design elements, such as the iconic round headlights and kidney-shaped air intakes. We were lucky to have Antonia guide us, being a great BMW fan. We enjoyed it when she told us how the new BMW7 tail lights makes her heart beat faster.

One of the highlights at the museum is the kinetic sculpture, which was used in an advertisement for the BMW 5 series:

Kinetic sculpture animating 714 metal balls

(more…)