Hasta La Ideas

Bay Area designers Evan Murphy & Michael Wood—a.k.a. E&M Labs—have recruited their friend Marshall Grinstead for “Skallops,” their latest Kickstarted toy.

Drawing on the traditional “house of cards,” their new toy extrapolates on the use of a standard playing card as a structural member for an infinitely expandable building toy, where Skallops are laser-cut connectors for the cards.

Insofar as it’s a fairly straightforward concept, the video features the three creators in their Menlo Park shop, as well as a handful of projects:

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