Hasta La Ideas

Here’s another design video with commercial intentions, this one a bit more interesting in that it appears largely unscripted (save for one part, see below) and focuses more on the designer than the product. It’s a Nikon-produced spot looking at industrial designer Chikara Fujita, the 26-year-old behind the CoolPix P300, which has won both Good Design and iF Design awards.

There is some design discussion around 3:40, and I’m surprised that Japanese corporate handlers—to whom unity is the supreme trait—let Fujita express, around 5:10, dissastisfaction with having to deal with Nikon’s bean counters.

Some cultural notes for those unfamiliar with Japanese corporate customs:

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