Hasta La Ideas

Loosely defined, industrial design is about designing objects, and therefore the user’s experience in interacting with that object. And although product lifecycles are getting shorter, the object is meant to endure in some sense. But we can’t help but wonder what it’d be like to work at a place like Moment Factory, a new media studio where they design fleeting experiences heavy on spectacle and wonder, absent the ID pretenses.

While we’ve highlighted some of their projects before, we’re always excited to see what they’re up to. The most recent example is this “pixels rain” spectacle for a recent concert by The Black Keys. It consisted of individual LED lights, dropped from above and designed within a housing that caused them to slowly helicopter down into the crowd:

The company’s reel shows some of the more spectacular work they’ve done, combining light, sound, architecture, balloons, water, thrown objects, you name it:

(more…)