Hasta La Ideas

The Noma Shelf is a statement on habitual consumption, reminding us of the things we already own, while accommodating the new. Based on the traditional Japanese tokonoma, the shelf is sized for displaying small artistic objects. However, if you slide the shelf away from the wall, a stretchy lycra pouch is revealed for storing cherished items and trinkets. The pouch grows as items are added, so the form is completely dictated by the contents and quietly reminds us of our accumulation as it swells!

The sculptural form created on the underside give the concealed items an almost ghostly yet celebratory presence, while the top of the shelf encourages frequent curation of the objects to be displayed.