mo: Flexible Bike Share and Urban Mobility System
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What if you were rewarded for biking to work each day? What if your city had a fleet of bikes and cars integrated with its public transportation system. Introducing mo, a new concept in urban mobility. The team at LUNAR Europe teamed up with the University of Wuppertal and Green City e.V. to concept a full urban mobility system for Munich, Germany that could be scaled for cities around the world.
The mo system, at it’s heart, is a fully integrated share model which connects existing public transportation options with rental vehicles: bicycle and cargo bikes, electric bikes and cars. The fleet is spontaneously accessible allowing citizens to transport bulky goods or jet-set speed off for a quick breath of country air. A smart phone app allows users to book a vehicle, use location-based services to locate a hub, organize group meetings and access user information. And the best part of all? The more you bike, the more rewards you accumulate. mo rewards bicycling (even on your own bike) with a point system based on miles biked that can be put towards electric bike charging stations or even car rentals.
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