Mix-N-Match with Clump-O-Lumps, the Plush Toys We Wish We Had Growing Up

CoL_Hero_Photo_01_RGB.jpgKids playing with their Clump-O-Lumps creations. All images courtesy Knock Knock.

Mix and match, design and customize. We can do it cars, with phones, with outfits. Why not with stuffed toys? Clump-O-Lumps, a new line toys out of gift and stationery company Knock Knock, features mix-and-match plush dolls designed for kids and kids at heart.

Start with, say, Tig-o the Tiger, a smiling tiger with an overbite, and then put Tig-o together with bucktoothed Bee-o the Bee. Zip off the head of Bee-o, and place it on Tig-o’s head. Suddenly, Tig-o has the head of a bee, literally.

“While the animals each have their own unique identities,” states Knock Knock in their release, “their insides are the same—red with a white circle running through the center that one could call Bone-o the Bone. Each child will have the ability to use his or her imagination to create new creatures by mixing and matching Clump-o-Lumps and making up original stories about them.”

clumpolumps1.jpgDesign Max Knecht with his creations at the New York International Gift Fair.

The adorable designs are the brainchild of Max Knecht, an industrial designer and graduate of Art Center College of Design in Pasadena. Knock Knock’s head, Jen Bilik, fell in love with Knecht’s prototypes immediately upon seeing them, and they mixed and matched heart, brain and business sense to bring the products into the real world.

“To zip and match,” suggests the release, “the intended age range is five to ten years old, though children younger than five love to hug their Clump-o-Lumps and take them apart.” But the dolls are so irresistible that I suspect kids older than ten will be zipping and mixing and matching in no time (hint hint, anyone shopping early for a Christmas gift for me).

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