Hasta La Ideas

Rather than producing a set of press or poster adverts to promote the various destinations in the South West of the UK reachable by First Great Western, the train operating company has commissioned something a little more engaging: a culinary guidebook by restauranteur and chef Mitch Tonks…

“The book [entitled My Little Black Book of Seafood] was put together so people could pick it up on the train and work out how to go and eat some of the best seafood on the planet,” says Tonks (who owns seafood restaurants in Dartmouth and Bristol) of the project which he conceived together with First Great Western. The train company then approached The Leith Agency to develop the concept.

As well as designing and producing the book, Leith commissioned CIA illustrator Jill Calder to inject the project with no small amount of charm through a host of illustrations and hand drawn type which appear throughout the handy tome.

Calder also designed the hand-lettered cover:

My Little Black Book of Seafood by Mitch Tonks costs a mere £1.50 and is available from the Express Café onboard any First Great Western train. In a rather nice touch, all proceeds go to The Fisherman’s Mission, a charity which provides support and care to fishermen and their families.

You can also view the book digitally online here.

leith.co.uk

The April print issue of CR presents the work of three young animators and animation teams to watch. Plus, we go in search of illustrator John Hanna, test out the claims of a new app to have uncovered the secrets of viral ad success and see how visual communications can both help keep us safe and help us recover in hospital

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