Hasta La Ideas

In keeping with their recent “Not Normal” brand campaign, MINI decided to take an active role in Christmas this year. While Santa Claus has got the business of gift delivery covered, the MINI team in Italy figured they could assist with the pre-ordering process, so to speak, and have some fun along the way.

To that end MINI amassed as many Christmas wishes as they could, canvassing Belgium, Bulgaria, the Czech Republic, Germany, Greece, Hungary, Italy, Poland, Portugal, Romania, Russia, Singapore, Slovakia, Slovenia, the United Kingdom and the United States of America. After amassing all of those letters in Milan, where the project originated, the team then loaded them up for transport—it took eight MINIs to carry the haul—and set out for a northbound roadtrip.

Three-thousand five-hundred kilometers later they were inside the Arctic Circle, at the Official Village of Santa Claus (also known as Rovaniemi, Finland). Core77 was one of just two U.S. outlets on hand to witness the handover–and subsequent certification: As it turns out, MINI had broken the Guinness World Record for The Longest Wishlist Ever Delivered to Santa Claus.

All told MINI delivered 75,954 wishes, and after printing them out onto a continuous scroll—even Santa has to deal with ergonomic issues—it needed to be supported on a large metal wheel, as it was nearly 4,000 meters long.

Hit the jump to see the short:

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