Hasta La Ideas

The Dutch made a strong showing throughout Milan this year, including in Zona Tortona where a loose collective headed up by Frederik Roijé is returning alongside Tuttobene and Moooi to represent of a range of Dutch design from independent studios to major brands. The factually titled “Dutch at Savona 33” features four brands that fall somewhere in between: Roijé’s eponymous studio; New Duivendrecht, the brand he co-founded with Victor Le Noble; DUM, returning this year; and Quodes, whom they’ve added to their ranks this year.

More on New Duivendrecht below

Along with the “Smokestack,” which debuted last year and has reportedly been selling briskly (or at least as well as a COR-TEN steel chimney might sell), Roijé launched several new products, including the “Texture Tray,” which was inspired by hatching/crosshatching, and the “Treasure Table” (below).

Meanwhile, the “Cloud Cabinet” is intended to complement the “Storylines” and “Guidelines” series of book shelves and magazine racks.

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