May 28

Microsoft’s Ralf Groene on Building the Surface Experience, Stepping Away from the Canvas, and the Joy of Fast-and-Crappy Prototypes

Posted in: Core77 Questionnaire

RalfGroene-QA-1.jpg

This is the first installment of our new Core77 Questionnaire. We’ll be posting a new interview every other Tuesday.

Name: Ralf Groene

Occupation: I’m an industrial designer by training, and in the Surface brand I’m the Director of Design, overseeing the industrial design and interaction design teams.

Location: Redmond, Washington

Current projects: I only have one project: Surface. But it of course has many, many facets.

Mission: To build the Surface experience and brand

RalfGroene-QA-2.jpgSurface prototypes

When did you decide that you wanted to be a designer? In 1989, when a friend told me that design is an occupation. I grew up in Wolfsburg, which is the German headquarters of Volkswagen. There I started to become a sheet-metal toolmaker. At some point, a friend told me that he was going to become a car designer. He showed me what design was about, and I immediately fell in love; I knew that this was what I had to do.

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